Enhance spa presentation on the Internet

Hello to everyone at Infospa.org

This chapter of our blog is to teach all of you, whether you are small spas, thermal bath facilities or a big wellness centres how to deal with your image on the Internet. It isn't easy to grab a piece of this new cake called e-economy and that is why at Infospa.org we are comitted to support all our members to stay up front and have a great online presence. A part from our pride that you are a part of this great family we've created, we realize the importance of our members being well-positioned in Google, Yahoo and other search engines and directories. Because if you succeed to implement what you learn here, rest assured that you will gain benefits for your spa online presence in the long run. While some of you are familiarized to issued such as SEO, SEM, web marketing, SERPs, many of you have no idea what I'm talking about here and therefore, when you hired your IT company to build you your website you didn't know what your website should be like in terms of a better Internet presence.

In my conversations with some of you I've realized this lack and while I know it si rather difficult for you to begin all over again and rebuild your spa facility's website, there are some things you are in time to do even if your website hasn't been properly optimized from the beginning.

For instance, the presentation or description of your website is fundamental to be found by visitors performing online search. While texts like: We are proud to be a spa that is located ... and offers quality services and a great team of professional..., pure literature that do not interests search engines algorithms who will ultimaltely list your website at the bottom of the search results, try something like:

"Name+spa is a thermal facility offering -you must mention some of the services your spa has to offer-, then don't forget to speak about your town associated to some of the following formulas:

spa

thermal bath

thalassotherapy (if your centre has such services)

thermal

and so on".

Then, make sure your website has at least title, description and keywords meta tag in the code area of your website. This is simple. You can access your browser "View" option in the upper bar and from there you select the function named "Source". You have to do this while you have already opened your spa website in your browser Internet Explorer, Firefox, Avant, Opera etc. Don't panic when you see that endless programming code in front of you. Just press Ctrl+F and write in the window that opens the following texts:

1. 
   
   To visualize the function related to your website title write: "title" and see where it leads you. This text published along the word title is as your website name appears to Google Yahoo etc.


2. 
   
   To visualize the function related to your website description write: "description" and see where it leads you. This text published along the word description is as your website presentation or description as it appears to Google Yahoo etc.


3. 
   
   
   To visualize the function related to your website keywords write: "keywords" and see where it leads you. This words or expressions published along the word keywords represent your website defining keywords as it appears to Google Yahoo etc.

If your could not find all these functions then you have two options if your really want to make the most of it from your Internet presence:

a) Re-buid your website!

b) Use your page at Info Spa to promote your spa facility.

I'll get back to you on this chapter as there are more things you need to learn.

Infospa etiquette

For all our spa members at Info Spa, I'd like to state a few basic rules they should take into account when getting in touch with our team in order to process as fast as possible their requiries:

*Always state the name of your spa and your town in the title of your message. This will allow our staff to easily and quickly determine who you are and begin processing your request.

*Bear in mind that Infospa is a free spa-dedicated portal and therefore your spa centre may ask for assistance on a limited level due to a better optimisation of our efforts to provide our visitors with the best and most updated information on thermal facilities worldwide. Should you require a more extensive attention paid to your spa page in this spa directory, you will have to be prepaired to pay for it. For instance, if you want a link leading directly to your reservation form, this would be a paid option. But if you just want to add more treatments and prices to your page, this would be a free of charge option.

*Always use a respectful language when adressing to Info Spa personnel, remember they are here to assist your thermal centre but also spa guests in search for an option to relax. Info Spa together with Spa Finder and Spa Index are the main international channels to present your services to customers all over the world.

*When you fill in the application form to become a member of INFO SPA publish as much details as possible on your spa centre, give an extensive and correct description of your spa facilities and provide up to three representatives images of your spa.

*A good thing when applying for a dedicated page inside Infospa is to publish a list of your treatments and their prices.

*Avoid short descriptions of one or two lines like: Our spa is great. (without explaining what your spa has to offer and speaking a little on the services and facilities)

*When submitting a description to Info Spa, do not use the first person: our spa, we are etc. It is best to talk about the spa in third person.

*Always use at least one time the complete name of your spa throughout the description. It is highly relevant that Infospa users catch your spa name this improving you the chance to get noticed by them.

*Study the possibility of posting personalized advertising campaigns on your city page in Infospa as our prices are very competitive and our traffic is exclusively spa-oriented, thus with the best relevance ever to your commercial interests.

These are the main guidelines any spa should tak into account when becoming a member of INFO SPA. So it is important to remember them and in order to to that, make a bookmark of this page in your favorites: http://infospa.blogspot.com/

Chance to improve your spa centre's page inside Info Spa

Video link will improve the visibility of any spa that decides to join Infospa or is already a member of our online spa platform. Presenting a spa facility on video will certainly increase the chance of beeing seen by many potential clients. Spa centers have now the chance to work on their online presence without spending anything.

Every Info Spa member will now have the possibility to add a video file of their centre presenting their thermal services, beauty treatments as well as the entire staff, therapists and facilities. Until now, every spa member who joined this directory has had the possibility of publishing on an exclusive page apart from their details like adress, phone, fax, email, website also three images of the spa as well as a description of their treatments, facilities and other services.

This new step, spa video file, is thought to be a more reliable web marketing tool designed to help Infospa members to better enhance their online presence and at the same time it will be of great assistance to the public at large. Therefore, for those spa centres that haven’t had the chance to know this ambitious platform by now, the time has come to join in and increase their possibilities of finding more clients via Internet.

General information for spas that want to become members of Info Spa:

The membership is free of charge. However, there is a clear distinction between limited membership and full membership. The limited membership offers to spas the possibility of publishing on Info Spa their primary details: adress, phone, fax and e-mail. The full membership offers the chance of displaying more details such as photos, website, large description of spa’s services and from now on also a video file presenting the spa. None of these two memberships costs anything, but if a spa wants a full submission to Infospa, they will have to comply with a few conditions that will be specified in due time, once a spa presents a request for its inclusion in this spa directory. These conditions are not cost-related whatsoever but more of web marketing strategy necessity, a strategy it is meant to be beneficial both for spa centres and for Info Spa.

Technical specifications for those of you who will want to benefit from this new web marketing tool:

Video should weigh a maximum of 100 megabytes and should come in one of the following formats: AVI, ASF, QuickTime, Windows Media and MPEG.

When you will send your video file please make sure that you specify in your message title the name of your spa as listed in Info Spa and also the city in order to make it easier for our staff to add the new information as soon as possible.